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VP of Marketing

Janek Performance Group is a fast-growing training and consulting provider with a strong list of global clients that works with businesses and individuals to improve their sales performance through innovative solutions. Janek Performance Group is growing and is seeking to add a Vice President of Marketing to our team.

Job Description:

We are looking for an experienced Vice President (VP) of Marketing to direct and oversee our Marketing department. You will design, implement, and monitor effective marketing strategies that align with our business goals. You should also play a significant role shaping the company’s strategic planning. Our ideal candidate has a solid Marketing background and work experience managing a variety of promotional projects end-to-end, including paid advertising campaigns and digital marketing programs. Our VP of Marketing will report directly to the Managing Partners and will oversee internal marketing team members and contracted resources.

Skills:

  • Analyze existing marketing strategies and improve upon them.
  • Establish a PR campaign to improve company visibility and brand awareness in the marketplace.
  • Conduct market research and implement new strategies based on findings.
  • Monitor industry trends and schedule meetings to share new information with the team as well as incorporate findings into marketing collateral/plan.
  • Set daily, weekly, monthly, and yearly targets, and implement strategies to ensure they are achieved.
  • Oversee all lead generation activities to ensure sales is full supported.
  • Closely monitor competitors’ successes and failures and learn from them.
  • Manage selection of events and sponsorship opportunities.
  • Manage development of all thought leadership including blogs, articles, white papers, press releases.
  • Support email marketing campaigns to Janek database.
  • Lead a capable marketing team and delegating tasks properly fairly.
  • Preparing and reviewing monthly, quarterly, and yearly budgets, and allocating resources appropriately.

Desired:

  • Proven work experience as a VP of Marketing or Marketing Director
  • Demonstrable experience designing and implementing successful marketing campaigns
  • Solid knowledge of SEO, web analytics and Google Adwords
  • Experience with CRM software and digital marketing tools and techniques
  • Strong leadership skills
  • Excellent communications skills
  • Strong analytical and project management skills
  • Strategic mindset, with ability to make difficult decisions
  • BSc degree in Marketing, Communications, or relevant field

Application Instructions:

Resume, cover letter, writing sample, and references should be submitted to janekcareers@janek.com

Generous Compensation Package Includes:

  • Competitive Salary
  • Complete medical, dental, and vision benefits including paid vacation/holidays, retirement benefits with company match.