December 5, 2017 – Planning

Selling against the competition can be a challenging situation for any sales professional. Advance sales planning can help you to master this difficult situation. By analyzing the competition in advance and knowing what you are up against, you will be able to leverage your strengths while mitigating weaknesses. Far too often, sales reps take the route of badmouthing the competition. Instead, it is important to focus on your positives and show clients why your company is the better solution for them.