January 2019 – A Guide to Selling to Multiple Departments in a Single Sale

Because sales is more complex than ever, professionals in the field have to keep in mind they face the very real possibility that they’ll be selling to a group of decision-makers, rather than a single final decider. This is particularly true when a sale to an organization involves more than one department. It’s a situation that necessitates dealing with more moving parts and a diverse set of tactics to be able to close a deal. We’ve put together this guide to help you navigate the sometimes-choppy waters of multi-departmental decision makers.
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