May 2018 – Converting Trade Show Appearances Into Sales

Trade shows are one of the top opportunities for networking and prospecting, and naturally can be one of the biggest single line items in the budget as a result. Yet far too many organizations and attendant sales reps fail to take full advantage of their trade show dollars — in many cases resulting in wasted time, money, and effort. There’s also this thought: In today’s digital marketplace, most communication is done remotely. At trade shows and conventions, it’s all about…
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