
Critical Selling: How Top Performers Accelerate the Sales Process and Close More Deals
Exclusive Offer for Review-Journal Readers: Learn about the core sales methodology that powers our award-winning sales training programs. Critical Selling is a dynamic and powerful guide to accelerate the sales process and close more deals.
This research-based selling system shows you how top performers differentiate from the competition, develop stronger, longer-lasting relationships with their customers, and ultimately win more business. Salespeople in every industry, B2B and B2C, can think, act, and communicate in a customer-focused way throughout the selling cycle to:
- Accelerate the sales process by quickly discovering what is most important
- Stand out from the competition by adding value and insight to the discussion
- Close more deals by creating meaningful connections and trust with customers
- Present a persuasive and value-based solution tailored to the customer’s needs
- Reduce and effectively handle challenging customer objections and pushback