Critical Sales Coaching™ Training
Learn how to effectively coach the modern salesforce through accurate diagnostics, messaging, and planning for even your most resistant reps.
Rethink How You Coach with Critical Sales Coaching Skills
Today’s salesforce requires new strategies and approaches to successfully coach and develop. To build a high-performing team, your sales leaders need Critical Sales Coaching Skills.
Critical Sales Coaching Skills is a proven coaching methodology that teaches sales leaders to diagnose coaching needs, develop effective individual messaging, and craft action plans tailored to each of their direct reports.
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More information about the Critical Sales Coaching Skills program is available in this downloadable PDF.
Training Programs for Sales Professionals & Sales Leaders
Stevie Winner
Our flagship sales training program provides top-performing skills and best practices to master each stage of the sales process.
Learn MoreAn inside sales methodology specifically designed to equip sales professionals on how to effectively engage with customers over the phone, build trust, and close confidently.
Learn MoreA workshop designed to enable sales professionals with the prospecting and business development skills to build strong pipelines with qualified prospects.
Learn MoreBrandon Hall
A training program designed to equip service, sales, and retail staff to deliver better customer service experiences and identify hidden sales opportunities.
Learn MoreA workshop developed for sellers to have more meaningful event and trade show interactions, from the planning stage to post-show activities.
Learn MoreA sales training program that equips account executives with the skills, processes, and tools to grow relationships with existing accounts and plan for strategic opportunities.
Learn MoreStevie Winner
A research-based training program to provide sales professionals with the skills, tools, and best practices to handle complex and difficult negotiations.
Learn MoreStevie Winner
Selling Virtually empowers sales professionals to effectively engage with prospects and clients in the new remote selling ecosystem and improve productivity and revenue.
Learn MoreSelling to the C-Suite equips sales professionals with the unique skills and processes required to gain access and have better dialogues with executives.
Learn MoreLeverage stories in sales conversations to better position your solutions and drive momentum towards favorable outcomes.
Learn MoreStevie Winner
A coaching methodology to empower sales managers to coach, manage, and lead more effectively and drive their teams toward favorable results.
Learn MoreA proven playbook and toolkit for sales managers to sustain and reinforce our selling skill methodologies through a sustainable reinforcement and coaching plan.
Learn MoreCritical Sales Coaching™ FAQ
Elite athletes, entrepreneurs and business executives rely on coaches to help them maximize their performance and overcome obstacles along the path to success. These individuals typically possess an ideal combination of technical and people skills that enable them to instruct and motivate their players to achieve their objectives.
These fundamentals also apply to sales coaching. The best coaches have extensive knowledge of the products and services that salespeople offer, and they understand what it takes to keep them motivated during the multiple rejections they typically experience every day.
While many of the best sales coaches possess an innate ability to teach and lead, most can benefit from additional instruction to hone their skills. Sales coach training can dramatically improve competency and maximize effectiveness.
It has been confirmed in numerous studies how sales organizations that provide regular sales coaching to their teams achieve higher win rates. Out of that necessity, we created Critical Sales Coaching Skills, a proven coaching methodology and system that equips sales managers and leaders with the skills and knowledge to effectively lead and coach their sales team.
As a result, Critical Sales Coaching Skills directly benefits both sales managers and their representatives by providing the guidelines and framework for sales managers to lead more impactful one-on-one and group coaching sessions with their team.
Janek’s proprietary M3 Sales Coaching System is designed to be a simple and effective way to approach the development of sales teams. It consists of three foundational components that focus on setting the stage for successful coaching endeavors.
You can think of Critical Sales Coaching Skills as the program that enables sales managers how to effectively coach.
On the other hand, TOPS is a playbook that provides sales managers with tools and exercises on what to coach their team. These two programs can be purchased separately, but they are frequently combined to give sales managers the ultimate tools to lead and coach their team.
Critical Sales Coaching Skills is a training program that teaches and enables sales managers to become better sales coaches.
Janek’s Sales Coaching consists of Janek experts providing sales coaching directly to the customer. This service is also often applied as a sustainment and reinforcement solution, following attendance in one of Janek’s sales training workshops.