Critical Selling® Skills
Learn how to engage modern customers by becoming a “Trusted Advisor” and mastering skills to handle the most challenging sales scenarios.
Rethink how you sell with Critical Selling Skills.
Today’s sophisticated customers just aren’t buying traditional product-based presentations. To engage these buyers, your team needs Critical Selling.
Critical Selling Skills is a proven sales methodology that teaches sales professionals how to stimulate interest, quickly build trust, create value in their offerings, close with confidence, and dramatically improve their effectiveness with modern customers.
Key benefits of Critical Selling Skills
Program Objectives of Critical Selling Skills
Janek’s training implementation approach
Our training implementation is guided by a proven world-class approach.
Hear what our clients say about us.
Download the brochure
More information about the Critical Selling Skills program is available in this downloadable PDF
Training Programs for Sales Professionals & Sales Leaders
Stevie Winner
Our flagship sales training program provides top-performing skills and best practices to master each stage of the sales process.
Learn MoreAn inside sales methodology specifically designed to equip sales professionals on how to effectively engage with customers over the phone, build trust, and close confidently.
Learn MoreA workshop designed to enable sales professionals with the prospecting and business development skills to build strong pipelines with qualified prospects.
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Brandon Hall
A training program designed to equip service, sales, and retail staff to deliver better customer service experiences and identify hidden sales opportunities.
Learn MoreA workshop developed for sellers to have more meaningful event and trade show interactions, from the planning stage to post-show activities.
Learn MoreA sales training program that equips account executives with the skills, processes, and tools to grow relationships with existing accounts and plan for strategic opportunities.
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Stevie Winner
A research-based training program to provide sales professionals with the skills, tools, and best practices to handle complex and difficult negotiations.
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Stevie Winner
Selling Virtually empowers sales professionals to effectively engage with prospects and clients in the new remote selling ecosystem and improve productivity and revenue.
Learn MoreSelling to the C-Suite equips sales professionals with the unique skills and processes required to gain access and have better dialogues with executives.
Learn MoreLeverage stories in sales conversations to better position your solutions and drive momentum towards favorable outcomes.
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Stevie Winner
A coaching methodology to empower sales managers to coach, manage, and lead more effectively and drive their teams toward favorable results.
Learn MoreA proven playbook and toolkit for sales managers to sustain and reinforce our selling skill methodologies through a sustainable reinforcement and coaching plan.
Learn MoreCritical Selling® Skills FAQ
Overall, Janek’s end-to-end training solutions resulted in an average increase of 962% ROI across the entire suite of sales training services throughout 2021. As one of our flagship programs, Critical Selling Skills ensures sales organizations have the skills they need to respond to buyers needs in today’s market.
Critical Selling Skills is field proven and data backed, meaning that our sales training methodology undergoes a constant process of optimization based on market trends. At Janek, we routinely revise and optimize our Critical Selling Skills program alongside new evidence.
Everyone, whether they are a seasoned sales professional or junior sales rep, will benefit from the skills taught in Critical Selling Skills. Our proven methodology imparts skills that are universally applicable across your organization.
Critical Selling trains your sales organization on the critical thinking skills and communication skills necessary to sell effectively. Our sales methodology is universal and works equally well when selling virtually or in-person.
Our sales training sustainment strategies operate on three primary levels to improve skills within the sales organization: technology, tools and training for managers and sales coaching. This allows us to fully customize a training sustainment and reinforcement solution that will be most effective based on your objectives, budget, and project scope.
A trusted advisor is a sales professional who serves as a strategic partner to their customers. Trusted Advisors make the customers’ needs their number one priority before, during, and after the sales process.
Critical Selling Skills won the coveted 2020 Gold Stevie® Sales Training Program of the Year award. Critical Selling trains and reinforces the necessary communication skills to improve sales performance in today’s market.
Selling was developed out of the need to provide a field-proven and research-backed approach to sales. It was designed to uplevel sales staff, whether it’s a sales manager, sales professional, or other sales leader.
