Winning at Trade Shows™
Learn how to envision trade show success and utilize a prepare, execute, and pursue winning trade show strategy to stand out among the rest.
Rethink your trade show approach with Winning at Trade Shows.
Trade show prospects are often busy and face distractions from all sides. Prospects are seeking an experience that captures their interest—something they can connect with and offers value. Top performing organizations know the value of creating a recognizable trade show presence.
Winning at Trade Shows is a proven approach that teaches trade show team members how to complete the arc of a successful trade show – from initial planning all the way to post-show follow-up, including the behaviors and logistics to capture attention, enhance the trade show experience, and achieve better business outcomes.

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More information about the Trade Show Selling program is available in this downloadable PDF
Training Programs for Sales Professionals & Sales Leaders

Stevie Winner
Our flagship sales training program provides top-performing skills and best practices to master each stage of the sales process.
Learn MoreAn inside sales methodology specifically designed to equip sales professionals on how to effectively engage with customers over the phone, build trust, and close confidently.
Learn MoreA workshop designed to enable sales professionals with the prospecting and business development skills to build strong pipelines with qualified prospects.
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Brandon Hall
A training program designed to equip service, sales, and retail staff to deliver better customer service experiences and identify hidden sales opportunities.
Learn MoreA workshop developed for sellers to have more meaningful event and trade show interactions, from the planning stage to post-show activities.
Learn MoreA sales training program that equips account executives with the skills, processes, and tools to grow relationships with existing accounts and plan for strategic opportunities.
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Stevie Winner
A research-based training program to provide sales professionals with the skills, tools, and best practices to handle complex and difficult negotiations.
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Stevie Winner
Selling Virtually empowers sales professionals to effectively engage with prospects and clients in the new remote selling ecosystem and improve productivity and revenue.
Learn MoreSelling to the C-Suite equips sales professionals with the unique skills and processes required to gain access and have better dialogues with executives.
Learn MoreLeverage stories in sales conversations to better position your solutions and drive momentum towards favorable outcomes.
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Stevie Winner
A coaching methodology to empower sales managers to coach, manage, and lead more effectively and drive their teams toward favorable results.
Learn MoreA proven playbook and toolkit for sales managers to sustain and reinforce our selling skill methodologies through a sustainable reinforcement and coaching plan.
Learn MoreWinning at Trade Shows™ FAQ
Sales, service, and marketing professionals who represent your brand and products at trade shows, expos, conferences, and similar events with networking opportunities that require your staff to engage, interact, and create interest with a large and diverse audience of prospective buyers.
Yes, Winning at Trade Shows can be combined with any of Janek’s other sales training programs. It is frequently combined with Janek’s flagship training program Critical Selling Skills that provides additional skills for working with leads developed at trade shows, such as uncovering customer needs, presenting value-driven solutions, and handling objections.
Trade show etiquette is a set of guidelines that trade show participants should follow. These encompass how to be approachable to new contacts, what it takes to make a winning first impression, as well as what message you’re sending with your body language.