Winning at Trade Shows™ FAQ
Sales, service, and marketing professionals who represent your brand and products at trade shows, expos, conferences, and similar events with networking opportunities that require your staff to engage, interact, and create interest with a large and diverse audience of prospective buyers.
Yes, Winning at Trade Shows can be combined with any of Janek’s other sales training programs. It is frequently combined with Janek’s flagship training program Critical Selling Skills that provides additional skills for working with leads developed at trade shows, such as uncovering customer needs, presenting value-driven solutions, and handling objections.
Trade show etiquette is a set of guidelines that trade show participants should follow. These encompass how to be approachable to new contacts, what it takes to make a winning first impression, as well as what message you’re sending with your body language.