Rethink your C-Level sales approach with Selling to the C-Suite
Today’s C-Level Executives are busy, pragmatic people who value brevity and relevance to their larger mission – delivering results to stakeholders and shareholders. Accessing them is a grueling test of patience and endurance.
Tailored to the demands, needs, and desires of today’s C-Level executives, Selling to the C-Suite is a proven approach that teaches sales professionals key principles they need when the C-Suite is involved in the sales process.
Key benefits of Selling to the C-Suite
After completing this program, your sales team will be able to:
Differentiate oneself as a Trusted Partner to the C-Suite
Adopt best practices for quickly engaging with and selling to the C-Suite, recognizing C-Suite needs are unique to the position
Develop a personal brand for working with the C-Suite that builds interest, trust, and credibility
Create an action plan to increase your Trusted Partner effectiveness when working with the C-Suite
Program Objectives of Selling to the C-Suite
Program objectives include:
Determine the right mindset and skillset to move from being a Trusted Advisor to Trusted Partner to the C-Suite
Recognize the critical differences between selling to the C-Suite vs. other levels within an organization
Explore critical best practices for selling to the C-Suite, with a keen focus on what’s most important to the C-Suite audience
Identify the essentials for building a Personal Brand that differentiates one as a Trusted Partner and resonates with the C-Suite
Create an action plan to enhance one’s effectiveness in selling to the C-Suite
Janek’s training implementation approach
Our training implementation is guided by a proven world-class approach.
Analyze & Plan
Before we deploy training, we take time to understand the current state of your organization. This situational fluency enables us to plan for successful training implementation.
Tailor & Prepare
With a foundational understanding of your organization, we can customize our services and materials to ensure our training delivers the greatest possible results. While we prepare the training, we’ll also help make sure everyone on your team is ready to receive it.
Learn & Practice
Janek training gives your managers and salespeople the opportunity to learn new skills and practice them in group workshops and role-playing sessions. We offer flexible training delivery — choose between instructor-led classroom, instructor-led online, train-the-trainer, eLearning, or a blended approach.
Assess & Report
Post-training, we take the time to understand the outcomes of our work together, then report on performance improvements and ROI. We’ll use this opportunity to identify any new roadblocks that have arisen and create a plan to overcome them.
Sustain & Reinforce
Research shows that without reinforcement, 87% of new knowledge and skills are lost within 90 days. Janek offers several options for training sustainment that transform short-term improvements into long-term solutions, including Xpert (our desktop and mobile app), TOPS (a sustainment playbook for managers), and ongoing sales coaching.
Leverage the full scope of Janek’s solutions to drive immediate and long-term results. Contact us to learn more about these services.
Let us adapt this program for your team’s specific needs, industry, vocabulary, and culture.
Take advantage of our turn-key and hands-on training reinforcement solutions.
Validate training effectiveness in terms of performance improvement, business results,and ROI.
Use a technology solution to reinforce training in a convenient and fun format.
Download the brochure
More information about the Selling to the C-Suite program is available in this downloadable PDF