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Selling to the C-Suite

Learn the unique skillset and mindset needed to successfully sell to the C-Suite

Rethink your C-Level sales approach with Selling to the C-Suite

Today’s C-Level Executives are busy, pragmatic people who value brevity and relevance to their larger mission – delivering results to stakeholders and shareholders. Accessing them is a grueling test of patience and endurance.

Tailored to the demands, needs, and desires of today’s C-Level executives, Selling to the C-Suite is a proven approach that teaches sales professionals key principles they need when the C-Suite is involved in the sales process.

Key benefits of Selling to the C-Suite

After completing this program, your sales team will be able to:

  • Differentiate oneself as a Trusted Partner to the C-Suite
  • Adopt best practices for quickly engaging with and selling to the C-Suite, recognizing C-Suite needs are unique to the position
  • Develop a personal brand for working with the C-Suite that builds interest, trust, and credibility
  • Create an action plan to increase your Trusted Partner effectiveness when working with the C-Suite

Program Objectives of Selling to the C-Suite

Program objectives include:

  • Determine the right mindset and skillset to move from being a Trusted Advisor to Trusted Partner to the C-Suite
  • Recognize the critical differences between selling to the C-Suite vs. other levels within an organization
  • Explore critical best practices for selling to the C-Suite, with a keen focus on what’s most important to the C-Suite audience
  • Identify the essentials for building a Personal Brand that differentiates one as a Trusted Partner and resonates with the C-Suite
  • Create an action plan to enhance one’s effectiveness in selling to the C-Suite

Janek’s training implementation approach

Our training implementation is guided by a proven world-class approach.


Supporting services

Leverage the full scope of Janek’s solutions to drive immediate and long-term results. Contact us to learn more about these services.


Let us adapt this program for your team’s specific needs, industry, vocabulary, and culture.


Take advantage of our turn-key and hands-on training reinforcement solutions.


Validate training effectiveness in terms of performance improvement, business results,  and ROI.


Use a technology solution to reinforce training in a convenient and fun format.

Download the Selling to the C-Suite Brochure

Download the brochure

More information about the Selling to the C-Suite program is available in this downloadable PDF