Biotechnology and pharmaceuticals are rapidly evolving. New fields have opened up breathtaking possibilities and opportunities that will radically change our world for the better. This is a thrilling age to sell in for companies in these markets.

Along with promising growth come challenges. Regulation standards have become increasingly strict. Physicians, healthcare providers and other buyers have little time and higher expectations. Your sales process needs to be strategic, targeted and executed with precision.

At Janek Performance Group, we understand the unique, high-stakes pressures and obstacles you face in biotech and pharmaceutical sales. Your representatives need the skills to stay ahead in these competitive industries. We can help shift your perspective on what you sell and how to sell it to achieve success.

At the heart of the pharmaceutical and biotechnical industries are complex, rigid standards that regulate how key decision-makers procure new technology and medicines. Getting results requires sales conversations that elicit trust in your ethics and expertise. Your sales reps need more than product and industry knowledge. They need to know how to identify the right individuals and their position in the sales funnel while aligning with an organization’s buying process.

Janek provides customized training solutions focusing on effective selling strategies unique to pharmaceuticals and biotech. These skills can help your sales leadership and representatives navigate the complex rules and regulations you will encounter while arming you with consistent language and improving the accuracy and confidence of your sales force.

Our pharmaceutical and biotech sales rep training addresses various topics unique to your industry, including:

• Curating Portfolios: What’s relevant to those adopting new drugs or biotechnological advancements? Make sure your portfolio reflects your company’s breadth of products and services to maximize sales opportunities.
• B2B Sales Prospecting: Gain the confidence to engage key decision-makers in hospitals, clinics and pharmacies.
• Building Lasting Partnerships: Learn how to personalize solutions and share insights into your products to deliver real value to buyers.
• Launching New Products: Identify and secure meetings with key customers to launch new products successfully.
• Leveraging the Virtual Sales Spaces: Master the art of virtual or hybrid selling to engage with decision-makers on their time.

Our breadth of experience in the pharmaceutical and biotech sectors and continuous research allows us to design customized sales training programs unique to your industry. Whether your focus is innovation or extending your market reach, we can tailor a solution that helps launch your sales team forward. We offer both online and in-person training, with the option of hybrid learning based on your company’s needs and culture.

If you’re ready to learn how buying and buyers have changed in biotech and pharmaceuticals, take advantage of our complete suite of tailored services, including:

• Sales Training: Our customized sales training addresses your company’s needs and challenges so that you can sell more at higher margins.
• Sales Consulting: Let us provide you with targeted recommendations for immediate implementation.
• Sales Coaching: Maximize the effectiveness of our training courses with ongoing coaching so that sales representatives solidify the new skills they’ve learned.
• Talent Management: We can assess your team and new hires to identify a sales rep’s strengths and weaknesses.

Learn more about our sustaining sales performance solutions designed to generate measurable results. Contact Janek today to get started.