Retailers and sales reps in consumer goods have seen a massive shift in the market over the last 20 years. Beyond the internet and constantly changing consumer tastes, mobile commerce is taking over, allowing colossal online retailers like Amazon to threaten your selling space.

Gaining shelf space, differentiating from competitors, gaining access to the right people and preserving price points all remain top priorities in this industry. Yet, for you to thrive in this ever-evolving world of retail, your customers must be more than satisfied — they must be committed to your brand and the products you provide.

To give your sales team a competitive edge in these highly competitive markets, empower their selling capabilities with customized training solutions from Janek Performance Group. We understand the ever-changing landscape of consumer goods and retail and can provide a tailored solution to help your organization drive sales.

E-commerce has changed the way customers shop. Convenience and speed are driving motivators to sales. Yet, at their heart, buyers miss working with a knowledgeable and trusted sales associate who can help guide their purchase decisions.

Whether you are a brick-and-mortar retailer or your consumer packaged goods (CPG) business is entirely online, the human element of sales is the foundation of these industries. The more passionate, engaged and committed your sales force is, the more loyal your customers may be to your brand.

Even in the face of competition, such as direct-to-consumer (DTC) and subscription services, understanding how to turn your sales process into a customer-focused experience can help improve your team’s selling power.

At Janek, we deliver results-driven sales training for retailers and consumer goods businesses. Our methodology is research-based and constantly changes to reflect the latest industry trends and consumer needs. When you work with us, we can show your employees how to become top performers. Armed with the right skills and a purpose, your team members will be happier in their positions, and you can enjoy greater employee retention.

Here are some of the retail customer service skills and sales strategies we’ll cover during our training program:

• Engaging customers to uncover their needs
• Using clear, concise language
• Listening
• Asking the right questions
• Establishing trust and credibility through authenticity

If you’re ready to create a more driven, customer-focused sales force, turn to the selling experts at Janek. We look forward to providing you with a tailored sales training program unique to the needs of the retail and CPG industries.