Critical Sales Negotiations™
Learn how to negotiate by mastering techniques designed to handle even the most difficult negotiations.
Rethink how you negotiate with Critical Sales Negotiations
In today’s global, interconnected sales world, your negotiations should be win-win focused – without sacrificing margins. That’s why your sales team needs Critical Sales Negotiations.
Critical Sales Negotiations is a proven, field-tested program that teaches sales professionals how to understand, assess, prepare, and execute win-win collaborative sales negotiations that maximize value for all involved parties.

Key benefits of Critical Sales Negotiations
After completing this program, your sales team will be able to:
- Achieve increased confidence and skill as a negotiator by applying the proven strategies and skills offered in the Critical Sales Negotiations program
- Gain a deeper understanding by recognizing negotiating is not just about the process; instead success involves the right mindset, preparation, and execution
- Leverage the advantage of recognizing and responding to five major negotiation styles
- Increase the odds for success by following a negotiations preparation tool to pre-assess the situation and the parties involved
- Become a skilled collaborative negotiator – creating long-term customer relationships and maximizing value for both parties
- Handle even the most challenging negotiations by applying proven negotiation best practices and strategies specifically designed to address difficult customer situations

Program Objectives of Critical Sales Negotiations
Program objectives include:
- Discuss the interdependent relationship between selling and negotiating, and develop a plan for keeping the endgame in mind throughout the sales process
- Differentiate between opponent and partner mindsets when approaching a negotiation situation
- Recognize and respond to the behaviors demonstrated by the five major negotiation styles represented in the Critical Sales Negotiatings Model
- Determine the critical importance of Preparation through a planning tool for successful pre-negotiations
- Practice using a seven-step collaborative negotiations model to gain a win-win outcome
- Identify and practice a series of best practices designed to handle difficult situations to achieve an enhanced outcome with the customer
- Select and apply appropriate skills and best practices to successfully handle price negotiations
Sales Training Delivery Options

Onsite Instructor-Led Sales Training
This classroom delivery option allows for a comprehensive learning environment equipped with role plays, case studies, group discussions, and other interactive activities enabling participants to easily transfer new skills from the classroom to the real world.

Virtual Instructor-Led Sales Training
Different from typical, self-paced e-learning environments, our online option is delivered by a live Janek facilitator, enabling participants to experience the same level of interaction they would in a physical classroom, utilizing technology.

Blended Training
This delivery method combines the ease of e-learning modules with traditional face-to-face teaching and allows participants to learn at their own pace while providing the benefits of group interaction and individual instruction.

Train-the-Trainer
Our Train-the-Trainer option will certify your internal training staff on the skills, processes, support tools, and methods necessary for the highest quality ongoing, internal delivery.
Janek’s training implementation approach
Our training implementation is guided by a proven world-class approach.

Analyze & Plan
Before we deploy training, we take time to understand the current state of your organization. This situational fluency enables us to plan for successful training implementation.

Tailor & Prepare
With a foundational understanding of your organization, we can customize our services and materials to ensure our training delivers the greatest possible results. While we prepare the training, we’ll also help make sure everyone on your team is ready to receive it.

Learn & Practice
Janek training gives your managers and salespeople the opportunity to learn new skills and practice them in group workshops and role-playing sessions. We offer flexible training delivery — choose between instructor-led classroom, instructor-led online, train-the-trainer, eLearning, or a blended approach.

Assess & Report
Post-training, we take the time to understand the outcomes of our work together, then report on performance improvements and ROI. We’ll use this opportunity to identify any new roadblocks that have arisen and create a plan to overcome them.

Sustain & Reinforce
Research shows that without reinforcement, 87% of new knowledge and skills are lost within 90 days. Janek offers several options for training sustainment that transform short-term improvements into long-term solutions, including Xpert (our desktop and mobile app), TOPS (a sustainment playbook for managers), and ongoing sales coaching.
Hear what our clients say about us.

Many companies out there just pull a training off the shelf that may not relate directly to their company. But in working with Janek Performance Group, they provided us with the customization, and the follow-through made a huge difference within our organization.
Supporting services

Customization
Let us adapt this program for your team’s specific needs, industry, vocabulary, and culture.

Reinforcement
Take advantage of our turn-key and hands-on training reinforcement solutions.

Measurement
Validate training effectiveness in terms of performance improvement, business results, and ROI.

Xpert
Use a technology solution to reinforce training in a convenient and fun format.
