Selling in the manufacturing or wholesale industry has become an increasingly complex and fierce enterprise. The rise of global competitors — particularly in developing nations — makes competition that much greater in an already competitive space. Your sellers may know your products inside and out, but can they excel in this evolving multinational landscape?

Industrial sales involve multiple decision-makers, influencers and many sales channels to work through. Yet, with these obstacles come opportunities. The same emerging economies birthing your competition create new markets with new potential clients.

Janek Performance Group offers sales performance training and consulting solutions for the wholesale industrial and manufacturing sectors. We understand the vast scope and pressures of your industry and can tailor a solution to help your sales leadership and representatives triumph over their unique obstacles.

The leading manufacturing and industrial distribution companies do more than communicate the value of their products. While your sales team may have vast technical knowledge, this alone does not translate to sales.

Consumers today often come with preconceived notions and opinions that have already begun to solidify. Your team needs to approach each conversation with new ideas that resonate with buyers and set your company apart from the competition.

At Janek, we tailor our sales training to your business’s unique needs. Our services are not a static, one-size-fits-all solution. Instead, we update our training techniques regularly based on extensive research and industry trends. We empower manufacturing and industrial sellers with relevant, applicable and effective skills.

Our industrial and manufacturing sales training includes:

• Consistent Messaging: Avoid sales messaging that’s too fragmented to be useful. Arm your sales team with consistent messaging that presents your buyers with tangible solutions.
• Prospecting: Learn how to leverage each meeting or message for personalized customer outreach.
• Strategic Partnerships: Identify opportunities to expand existing accounts and extend your reach.
• Consultative Selling: Establish your sellers as trusted advisors who understand your company’s true value — not just technical jargon.
• Sales Management: Engage customers to find new solutions through up-selling and cross-selling the full breadth of your company’s portfolio.
• Sales Negotiation: Lead confident negotiations that keep profitability and win rates high despite stiff competition and buyer objections.

What works for one wholesale manufacturer may not work for your industrial firm. While our depth of research has given us keen insight into your sector, we want to partner with you to understand the unique challenges and opportunities your company faces in sales.

We can deliver our flexible training solutions in person, in a traditional classroom environment or online. We also offer hybrid training that blends eLearning with instructor-led sessions. Our full suite of training programs includes:

• Sales Training: Our methods are research-based and battle-tested in the field to deliver measurable sales performance.
• Sales Consulting: Our experts can help you make strategic decisions leading to significant sales and business improvements.
• Talent Management: Our competency tests and hiring assessments help you identify standout sales representatives.
• Sales Coaching: Our follow-through services ensure lasting change long after training sessions end.

Learn how our custom-tailored sales training solutions for the industrial and wholesale manufacturing sectors can impact the performance of your sales team. Contact the experienced sales training experts at Janek. We look forward to helping your company plan, develop, implement and maintain a winning sales strategy.