Sales training is in our DNA.

Janek’s award-winning sales training programs deliver lasting behavioral change to improve sales performance long-term.

Sales Training

Rethink how
you sell.

Enrolling your sales team in a comprehensive sales training program gives you a competitive edge. A strong sales team is a crucial component of any organization regardless of size or focus, as team members engage with customers and directly impact revenue and growth.

To positively contribute to these various areas, they require a specific skill set they can leverage to develop lasting customer relationships and expand their knowledge of selling methods. Continuous sales team training increases capabilities while offering company-wide advantages like:

More Success

A sales team with proven expertise is better equipped to capitalize on more sales. Trained professionals can help you generate more income for your business and drive you toward a successful future. As your sales professionals succeed more often, they’ll increase their confidence to take on bigger jobs. The better the salespeople you have at your disposal, the greater chance you have of growing your business.

Improved Productivity

When your sales professionals receive time to develop their selling skills, you simultaneously optimize your efficiency. Upskilling your workforce ensures your business has the tactics to close deals and effectively communicate with clients and colleagues. By expanding your employees’ skills, you give them what they need to use their time efficiently and motivate them to work more effectively.

Boosted Morale

Enrolling your team of sales professionals in various types of sales training courses displays your commitment to individual success. Training enables professional growth and development, which can foster a more cohesive and unified company culture with every employee pulling in the same direction. It can also help you create a more successful environment where professionals succeed in meeting their business objectives. Financial benefits may follow this success, leading to a happier team.

Decreased Turnover

Salespeople want to win and will often do anything to get a leg up on the competition. Providing these ambitious individuals with a career development path to improve their abilities and allow them to earn promotions increases the likelihood of them staying with your business long term. Avoid worrying about hiring or training new employees every few months, instead keeping your focus on how to improve your business.

How Can Janek Performance Group Benefit Your Organization?

Keep your business moving in the right direction with innovative sales strategies from Janek. We’ve remained at the peak of our industry for years, partnering with businesses around the world to help them construct a more productive workflow. We have the know-how and experience to work with organizations across numerous sectors, ranging from small startups to expansive Fortune 100s.

Regardless of your needs, our team leverages science-backed approaches to lay down the fundamentals and shift how you think about selling to help you generate more sales than ever before.

With our group of experts by your side, you’ll enjoy many service benefits:


We leverage an updated collection of effective sales training programs based on the latest industry trends. Our team is always improving our curricula based on real results from the field.


We can adapt our programs to meet your unique needs, matching your industry, culture, and language. Your training is relevant, not cookie-cutter.

Followed Through

Our training is designed to last. We provide technology, management tools, and coaching to ensure your new skills and behavioral changes last well into the future.

Interested in learning more about our sales training programs?

One of our team members would be more than happy to assist you with any questions you may have.

What success with Janek looks like

*Janek 2023 Average Sales Training Client Results. Result May Vary.

1188 %
0.93 months
9.86 %
98.12 %

Partner With Janek Today

Look no further than the team at Janek to effectively train your sales reps. We provide meaningful insight into the evolving minds of your buyers, giving your business the knowledge it needs to begin closing more deals than ever. We’ve established a proven history of delivering exceptional, results-driven training experiences to strengthen your organization’s skills and drive you toward success.

Ready to enroll your business in high-quality sales training? Contact our specialists online to request more information about how our services can benefit your working environment.

Training Programs for Sales Professionals & Sales Leaders

Sales Team Development
Core Skills
Critical Selling® Skills
Gold 2020
Stevie Winner

Our flagship sales training program provides top-performing skills and best practices to master each stage of the sales process.

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Critical TeleSelling® Skills

An inside sales methodology specifically designed to equip sales professionals on how to effectively engage with customers over the phone, build trust, and close confidently.

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Critical Prospecting™ Skills

A workshop designed to enable sales professionals with the prospecting and business development skills to build strong pipelines with qualified prospects.

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Critical Service & Sales™ Skills
Silver 2021
Brandon Hall

A training program designed to equip service, sales, and retail staff to deliver better customer service experiences and identify hidden sales opportunities.

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Winning at Trade Shows™

A workshop developed for sellers to have more meaningful event and trade show interactions, from the planning stage to post-show activities.

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Advanced Skills
Critical Account Planning™

A sales training program that equips account executives with the skills, processes, and tools to grow relationships with existing accounts and plan for strategic opportunities.

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Critical Negotiation™ Skills
Gold 2022
Stevie Winner

A research-based training program to provide sales professionals with the skills, tools, and best practices to handle complex and difficult negotiations.

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Selling Virtually™
Bronze 2021
Stevie Winner

Selling Virtually empowers sales professionals to effectively engage with prospects and clients in the new remote selling ecosystem and improve productivity and revenue.

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Selling to the C-Suite™

Selling to the C-Suite equips sales professionals with the unique skills and processes required to gain access and have better dialogues with executives.

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Strategic Storytelling™ Skills

Leverage stories in sales conversations to better position your solutions and drive momentum towards favorable outcomes.

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Sales Management Development
Management Skills
Critical Sales Coaching™ Skills
Gold 2023
Stevie Winner

A coaching methodology to empower sales managers to coach, manage, and lead more effectively and drive their teams toward favorable results.

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TOPS® Reinforcement & Coaching

A proven playbook and toolkit for sales managers to sustain and reinforce our selling skill methodologies through a sustainable reinforcement and coaching plan.

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Questions about our sales training programs? Let us tailor a training solution that matches your needs.

Sales Training Delivery Options

Our award-winning training programs can be delivered in a variety of ways:

Onsite Instructor-Led Training

This classroom delivery option allows for a comprehensive learning environment equipped with role plays, case studies, group discussions, and other interactive activities enabling participants to easily transfer new skills from the classroom to the real world. Learn more.

Virtual Instructor-Led Training

Different from typical, self-paced e-learning environments, our online option is delivered by a live Janek facilitator, enabling participants to experience the same level of interaction they would in a physical classroom, utilizing technology. Learn more.

On-Demand, Blended Learning

This delivery methods combines the ease of e-learning modules with traditional face-to-face teaching and allows participants to learn at their own pace while providing the benefits of group interaction and individual instruction. Learn more.


Our Train-the-Trainer option will certify your internal training staff on the skills, processes, support tools, and methods necessary for the highest quality ongoing, internal delivery. Learn more.

ATLAS: Our end-to-end sales training approach

Sales Training FAQ

What type of ROI should we expect from the sales training?

Our sales training program is a systematic approach that boosts the sales performance of your team. Janek’s end-to-end training solution resulted in an industry-leading average ROI of 962% in 2021.

Our sales training program is research-based, what does that mean and how often is it modernized?

Effective sales training is the result of data-backed & proven strategies combined with cutting-edge research on proper sales process and sales strategy. Janek’s ATLAS methodology imparts learnable lessons at every part of the sales training implementation process and our programs are reflective of today’s modern sales environment.

What does a typical sales training rollout involve?

Our process starts with gaining a thorough understanding of the current state of your sales organization. From there, we develop a practical approach to implement training which includes consultative selling activities that take place before, during and after training ensuring maximum return on your sales enablement investment.

Can we certify an internal trainer?

Yes. Our Train-the-Trainer option will work with your internal sales trainers to give them the skills, methods, and tools they need to improve your organization’s selling skills. Certified internal trainers combine ongoing training capabilities with a deep understanding of your team.

What is the experience of the Trainer that will deliver the sales training?

Janek offers a deep bench of highly-skilled sales trainers with experience across numerous verticals. Janek sales trainers have an average of 16 years experience as a sales professional or sales leader, ensuring they have the real-world selling background needed to drive sales success with your team.

Would managers and leadership need to participate in the training?

Ideally, yes. Whether you are a new salesperson, a veteran seller, or a sales manager, Janek’s end-to-end approach supports all levels of the sales organization. Leaders attending ensures they are equipped to coach selling skills and confirms the training’s importance to the organization.

Do employees outside of the sales department benefit from this training?

Yes. Presentation skills, questioning capabilities, and active listening are just some of the invaluable skills Janek training builds and that exist outside of your immediate sales organization. While Janek’s sales training solutions are aimed at giving your team and sales leadership the sales tools they need to succeed, effective selling skills can be a universal benefit across your organization.