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Sales training is in our DNA.

Janek’s award-winning sales training programs deliver lasting behavioral change to improve sales performance long-term.

Sales Training

Rethink how
you sell.

Your team needs a new set of skills to engage today’s demanding buyers. Upskill your sales professionals and managers while establishing a consistent sales methodology across your organization with Janek.

The Janek sales training approach is designed to shift thinking from what you’re selling to how you’re selling it, giving you the tools to respond to the needs of modern buyers. Janek sales training is:


Our entire library of sales training programs is based on the latest available research. We continually optimize our curricula based on real results from the field.


We can adapt our programs to meet your unique needs, matching your industry, culture, and language. Your training is relevant, not cookie-cutter.

Followed Through

Our training is designed to last. We provide technology, management tools, and coaching to ensure your new skills and behavioral changes last well into the future.

What success with Janek looks like

650 %
1.6 months
14.41 %
94 %
Questions about our sales training programs? Let us tailor a training solution that matches your needs.

Sales Training Delivery Options

Our award-winning training programs can be delivered in a variety of ways:

Onsite Instructor-Led Training

This classroom delivery option allows for a comprehensive learning environment equipped with role plays, case studies, group discussions, and other interactive activities enabling participants to easily transfer new skills from the classroom to the real world.

Virtual Instructor-Led Training

Different from typical, self-paced e-learning environments, our online option is delivered by a live Janek facilitator, enabling participants to experience the same level of interaction they would in a physical classroom, utilizing technology.

Blended Training

This delivery methods combines the ease of e-learning modules with traditional face-to-face teaching and allows participants to learn at their own pace while providing the benefits of group interaction and individual instruction.


Our Train-the-Trainer option will certify your internal training staff on the skills, processes, support tools, and methods necessary for the highest quality ongoing, internal delivery.

ATLAS: Our end-to-end sales training approach

Analyze & Plan

Before we deploy training, we take time to understand the current state of your organization. This situational fluency enables us to plan for successful training implementation.

Tailor & Prepare

With a foundational understanding of your organization, we can customize our services and materials to ensure our training delivers the greatest possible results. While we prepare the training, we’ll also help make sure everyone on your team is ready to receive it.

Learn & Practice

Janek training gives your managers and salespeople the opportunity to learn new skills and practice them in group workshops and role-playing sessions. We offer flexible training delivery — choose between instructor-led classroom, instructor-led online, train-the-trainer, eLearning, or a blended approach.

Assess & Report

Post-training, we take the time to understand the outcomes of our work together, then report on performance improvements and ROI. We’ll use this opportunity to identify any new roadblocks that have arisen and create a plan to overcome them.

Sustain & Reinforce

Research shows that without reinforcement, 87% of new knowledge and skills are lost within 90 days. Janek offers several options for training sustainment that transform short-term improvements into long-term solutions, including Xpert (our desktop and mobile app), TOPS (a sustainment playbook for managers), and ongoing sales coaching.

Sales Training FAQ

What type of ROI should we expect from the sales training?

Our sales training program is a systematic approach that boosts the sales performance of your team. Janek’s end-to-end training solution resulted in an industry-leading average ROI of 650% in 2020.

Our sales training program is research-based, what does that mean and how often is it modernized?

Effective sales training is the result of data-backed & proven strategies combined with cutting-edge research on proper sales process and sales strategy. Janek’s ATLAS methodology imparts learnable lessons at every part of the sales training implementation process and our programs are reflective of today’s modern sales environment.

What does a typical sales training rollout involve?

Our process starts with gaining a thorough understanding of the current state of your sales organization. From there, we develop a practical approach to implement training which includes consultative selling activities that take place before, during and after training ensuring maximum return on your sales enablement investment.

Can we certify an internal trainer?

Yes. Our Train-the-Trainer option will work with your internal sales trainers to give them the skills, methods, and tools they need to improve your organization’s selling skills. Certified internal trainers combine ongoing training capabilities with a deep understanding of your team.

What is the experience of the Trainer that will deliver the sales training?

Janek offers a deep bench of highly-skilled sales trainers with experience across numerous verticals. Janek sales trainers have an average of 16 years experience as a sales professional or sales leader, ensuring they have the real-world selling background needed to drive sales success with your team.

Would managers and leadership need to participate in the training?

Ideally, yes. Whether you are a new salesperson, a veteran seller, or a sales manager, Janek’s end-to-end approach supports all levels of the sales organization. Leaders attending ensures they are equipped to coach selling skills and confirms the training’s importance to the organization.

Do employees outside of the sales department benefit from this training?

Yes. Presentation skills, questioning capabilities, and active listening are just some of the invaluable skills Janek training builds and that exist outside of your immediate sales organization. While Janek’s sales training solutions are aimed at giving your team and sales leadership the sales tools they need to succeed, effective selling skills can be a universal benefit across your organization.