Strategic Storytelling Skills

Leverage stories in sales conversations to better position your solutions and drive momentum towards favorable outcomes.

Learn how to leverage stories for highly engaging sales interactions.

Storytelling is a highly effective way to humanize the sales process.

Today’s customers have higher expectations than ever before. They are not wowed by loads of information and data delivered in a static and unimaginative presentation. Instead, they are looking for something memorable—something they can connect with. For this reason, top sales professionals incorporate immersive storytelling to create highly engaging customer interactions.

Key benefits of Strategic Storytelling Skills

After completing this program, your sales team will be able to:

  • Develop competency and confidence as a storyteller to engage, influence, inspire, and sell to today’s customers.
  • Attain skilled storyteller status by crafting and delivering strategic, succinct, and sensory stories.
  • Differentiate yourself and your message with customers through mastering the art of great storytelling.
  • Develop rapport more quickly, capture attention, and win more business using purpose-driven storytelling.
  • Gain heightened awareness of word choice, personal presence, and storytelling nuances in today’s competitive environment.
  • Reduce objections and customer indecisiveness by letting the story “do the work.”

Program Objectives of Strategic Storytelling Skills

Program objectives include:

  • Determine unique advantages of using Strategic Storytelling within the sales role.
  • Follow a research-based methodology for crafting and delivering a compelling story that includes Prepare, Craft, and Deliver.
  • Identify key elements needed for preparing purpose-driven stories that have the power to connect with customers on both a rational and emotional level.
  • Use a four-step storytelling template to craft strategic, succinct, and sensory stories.
  • Deliver narrative that comes to life in a way that connects with the customer and creates a memorable experience.
  • Identify nuances involved in crafting and delivering stories to different customer communication styles.
  • Demonstrate “presence mindfulness” and delivery techniques that turn a story into something extraordinary.
  • Practice storytelling with peers and adjust delivery in “real-time.”

Sales Training Delivery Options

Strategic Storytelling Skills can be delivered in a variety of ways:

Onsite Instructor-Led Sales Training

This classroom delivery option allows for a comprehensive learning environment equipped with role plays, case studies, group discussions, and other interactive activities enabling participants to easily transfer new skills from the classroom to the real world. Learn more.

Virtual Instructor-Led Sales Training

Different from typical, self-paced e-learning environments, our online option is delivered by a live Janek facilitator, enabling participants to experience the same level of interaction they would in a physical classroom, utilizing technology. Learn more.

On-Demand, Blended Learning

This delivery method combines the ease of e-learning modules with traditional face-to-face teaching and allows participants to learn at their own pace while providing the benefits of group interaction and individual instruction. Learn more.


Our Train-the-Trainer option will certify your internal training staff on the skills, processes, support tools, and methods necessary for the highest quality ongoing, internal delivery. Learn more.

Janek’s training implementation approach

Our training implementation is guided by a proven world-class approach.


Supporting services

Leverage the full scope of Janek’s solutions to drive immediate and long-term results. Contact us to learn more about these services.


Let us adapt this program for your team’s specific needs, industry, vocabulary, and culture.


Take advantage of our turn-key and hands-on training reinforcement solutions.


Validate training effectiveness in terms of performance improvement, business results,  and ROI.


Use a technology solution to reinforce training in a convenient and fun format.

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Strategic Storytelling Skills

Download the brochure

More information about the Strategic Storytelling Skills program is available in this downloadable PDF