Rethink Your Trade Show Approach with Winning at Trade Shows.
Trade show prospects are often busy and face distractions from all sides. Prospects are seeking an experience that captures their interest—something they can connect with and offers value. Top performing organizations know the value of creating a recognizable trade show presence.
Winning at Trade Shows is a proven approach that teaches trade show team members how to complete the arc of a successful trade show — from initial planning all the way to post-show follow-up, including the behaviors and logistics to capture attention, enhance the trade show experience, and achieve better business outcomes.
Key Benefits of Winning at Trade Shows
Program Objectives of Winning at Trade Shows
Advantages of Partnering with Janek for Trade Show Sales Training
Choosing Janek’s Winning at Trade Shows and other training solutions means your organization can experience benefits like:
- Specialized expertise: Partnering with Janek for Winning at Trade Shows provides access to specialized knowledge in sales techniques, strategies and best practices specific to trade show environments. Our in-depth understanding of effective sales approaches at trade shows can help your team maximize opportunities, effectively engage with attendees and drive results.
- Customized training programs: Our experience enables us to tailor training programs to meet your organization’s unique needs and goals, ensuring the content is relevant, practical and aligned with your specific objectives. Customized training solutions can address areas for improvement, enhance skills for trade show success and empower your sales team to excel in high-pressure sales environments.
- Enhanced sales performance: Your organization can expect improved sales performance, increased lead generation and higher conversion rates at trade shows and beyond. We can help boost your sales team’s effectiveness and efficiency through targeted training interventions, skill development initiatives and performance-tracking mechanisms.
- Long-term success: Partnering with Janek sets the stage for long-term success in your sales efforts. By leveraging our expertise to optimize sales strategies and promote a culture of steady improvement, you can position your organization for a competitive advantage, sustained growth and lasting success in the ever-evolving marketplace.
Download the Brochure
More information about the Trade Show Selling program is available in this downloadable PDF.
Winning at Trade Shows™ FAQ
Sales, service, and marketing professionals who represent your brand and products at trade shows, expos, conferences, and similar events with networking opportunities that require your staff to engage, interact, and create interest with a large and diverse audience of prospective buyers.
Yes, Winning at Trade Shows can be combined with any of Janek’s other sales training programs. It is frequently combined with Janek’s flagship training program Critical Selling Skills that provides additional skills for working with leads developed at trade shows, such as uncovering customer needs, presenting value-driven solutions, and handling objections.
Trade show etiquette is a set of guidelines that trade show participants should follow. These encompass how to be approachable to new contacts, what it takes to make a winning first impression, as well as what message you’re sending with your body language.
Training your sales staff to represent your organization at trade shows is essential to maximizing the impact of your presence and driving success. Proper trade show training equips sales representatives with the knowledge, skills and confidence to effectively engage with attendees, communicate product benefits and address customer inquiries. By ensuring your team is well-prepared, you can enhance their ability to attract prospects and generate valuable leads.
Additionally, trained sales professionals can effectively convey your brand message, values and unique selling propositions to attendees, creating a positive impression and building credibility for your organization. Consistent training on representing your brand ensures all interactions at trade shows align with your company’s image and messaging, reinforcing brand identity and fostering trust among potential customers.
Learn More About Trade Show Strategies & Best Practices with Janek
Take your trade show presentations to the next level with Janek’s sales training solutions. From mastering booth interactions to maximizing lead generation opportunities, our tailored training programs can equip your team with the tools to stand out, engage prospects and drive results.
