Trade Show Selling

Learn how to plan, prepare, execute, and follow up a winning trade show strategy to stand out among the rest.

Rethink your trade show approach withTrade Show Selling.

Trade show prospects are often busy and face distractions from all sides. To stand out as a premier exhibitor, your team needs Trade Show Selling.

Trade Show Selling is a proven approach that teaches sales professionals how to complete the arc of a successful trade show – from initial planning all the way to post-show follow-up, including the behaviors to capture the attention and interest of prospective customers.

Key benefits of Trade Show Selling

After completing this program, your sales team will be able to:

  • Determine ways to stand out, not get lost in the shuffle, and make a positive impression at trade show events
  • Gain the necessary skills to effectively engage and interact with prospective customers in a trade show environment
  • Quickly recognize the communication styles of prospective customers to create an instant connection and rapport
  • Know how to efficiently gain and manage leads while interacting on the trade show floor
  • Recognize the critical importance of booth etiquette in creating a positive experience
  • Devise an effective plan for post-show review and lead follow up

Program Objectives of Trade Show Selling

Program objectives include:

  • Determine key outcomes of implementing a successful trade show strategy
  • Identify the essential elements of trade show preparation
  • Conduct an analysis of trade show objectives and team member roles/responsibilities delegation to support achievement of objectives
  • Determine the essentials of appropriate trade show etiquette
  • Create and deliver an effective Trade Show Pitch that includes three essential components
  • Recognize four communication styles exhibited of trade show attendees and determine ways to quickly adapt to those styles
  • Plan ways to effectively follow up on leads gathered during the trade show
  • Create individual and team action plans

Janek’s training implementation approach

Our training implementation is guided by a proven world-class approach.

ATLAS

Supporting services

Leverage the full scope of Janek’s solutions to drive immediate and long-term results. Contact us to learn more about these services.

Customization

Let us adapt this program for your team’s specific needs, industry, vocabulary, and culture.

Reinforcement

Take advantage of our turn-key and hands-on training reinforcement solutions.

Measurement

Validate training effectiveness in terms of performance improvement, business results,  and ROI.

Xpert

Use a technology solution to reinforce training in a convenient and fun format.

Trade Show Selling

Download the brochure

More information about the Trade Show Selling program is available in this downloadable PDF