Janek Performance Group’s Critical Selling® Sales Training curriculum is a research-based, value-focused sales training program that provides sales professionals, with the skills and strategies they need to stimulate interest, build trust, and dramatically improve their overall sales effectiveness with customers and prospective customers in our mission partner organizations.

In today’s competitive environment, Department of Defense buyers are more sophisticated and delivering “product-based” presentations are simply not enough. Sales professionals must have the ability to engage in a consultative dialogue and through the use of strategic questions to discover the customer’s unique needs so that they can effectively partner with the customers in a differentiated way. Critical Selling® shows them how.