Webinar: Decoding Sales

For 20 years, the Sales Mastery Sales Performance Scorecard (SPS) has been the annual go-to guide for how top B2B sales organizations win. It’s an indispensable survey of sales demographics, performance, training, and technology that provides a deep analysis into research and analytics. This year, Janek Performance Group, a leader in sales performance competency, is proud to sponsor the 2024 survey.

Now, Justin Zappulla, cofounder and managing partner of Janek, is joined by Barry Trailer, “The Godfather of Sales Performance Studies,” one of the architects of the Sales Mastery Performance Scorecard, for the insightful webinar “Decoding Sales: Boosting Sales Performance in a Digital World.”

The webinar starts with an overview of the Sales Performance Scorecard Study and extends into understanding the SPS Matrix, which measures the level of customer relationships in relation to the level of sales process. From there, Justin and Barry examine the SPS’s KPIs and key findings. Next, they conduct deep dive into three essential areas of analysis, including the data on prospecting, quota, and sales training/coaching. They then look ahead to what sales leaders must focus on in the next year and take participant questions.

Simply put, this is masterclass that brings two titans of sales performance together. It is essential for sales leaders and anyone interested in improving performance. Watch the webinar below:

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Justin Zappulla
Justin brings over 20 years’ sales and sales leadership experience as Managing Partner of Janek Performance Group. Justin’s career has been highlighted by remarkable performance and is considered one of the top authorities and thought leaders in sales training, sales consulting and sales performance improvement. Justin co-authored the highly acclaimed sales book, Critical Selling and was a key contributor to the sales book Mastering the World of Selling. An often-quoted authority on sales and sales management practices, Justin has widely been recognized as one of the biggest names in sales.