Today, there is no doubt digital selling is the present and future of sales and marketing. To be successful, sellers must connect with customers in new ways across a variety of media, such as digital presentations, videos, sales collateral, email campaigns, A.I. automation, and your CRM. Recently, Justin Zappulla, Managing Partner of Janek Performance Group, joined host Paul Watts on the Sales Reinvented Podcast to discuss how sellers can improve their digital selling. In a wide-ranging conversation, Justin presents a blueprint for designing a digital sales process, lists the attributes of successful digital sellers, and notes the specific tools and strategies needed. Justin then outlines his top-three do’s and don’ts of digital selling. A further highlight is when Justin shares a story from early in the pandemic, when he first realized the possibilities of digital selling to transform the ways sellers engage with customers.
To hear these tips and more from one of today’s top sales leaders, check out the Sales Reinvented Podcast here.